Panera Bread:

'Sandwich Aptitude Test' Sweepstakes. Test your knowledge of Panera Bread sandwiches for a chance to win $30,000 to put towards education. Food styling for a microsite of SAT style multi-choice questions.



AGENCY: Anomaly


CLIENT: Panera Bread


CAMPAIGN: Beautifully Clean 2.0


YEAR: 2016

sorted in: food & prop styling

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Panera Bread:

In 2015, Panera Bread committed to clean eating and clean food. MSG, artificial preservatives, colorings, sweeteners or flavors were removed for their dishes and replaced with clean ingredients. Anomaly partnered with Panera to create a "Beautifully Clean" campaign that ran on Facebook, Twitter and Instagram. Celebrating the beautiful and clean Panera ingredients by deconstructing each menu item and creating vibrant and imaginative arrangements.

  • Agency: Anomaly
  • Campaign: Panera Sandwich Aptitude Test
  • Creative Director: Rebecca Johnson-Pond
  • Art Director: Wan Kang
  • Copywriter: Westley Taylor
  • Food Stylist: Haruko Hayakawa
  • Photographer: Ralph Smith
  • Photographer Asst: Tom Starkweather
  • Prop Stylist: Jojo Li
  • Producer: Milisava Tertovich
  • Account Director: Keiko Kurokawa
  • Account Executive: Ryan Webb

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get in touch: haruko@ha-ru.com

Copyright Haruko Hayakawa 2016