Panera Bread:

Food styling and stop motion animations for a social
media campaign showcasing Panera's new clean
ingredient menu, free of artificial preservatives, flavors
and colorings.

AGENCY: Anomaly

CLIENT: Panera Bread

CAMPAIGN: Beautifully Clean 2.0

YEAR: 2016

sorted in: food & prop styling

Panera Bread:

In 2015, Panera Bread committed to clean eating and clean food. MSG, artificial preservatives, colorings, sweeteners or flavors were removed for their dishes and replaced with clean ingredients. Anomaly partnered with Panera to create a "Beautifully Clean" campaign that ran on Facebook, Twitter and Instagram. Celebrating the beautiful and clean Panera ingredients by deconstructing each menu item and creating vibrant and imaginative arrangements.

  • Agency: Anomaly
  • Campaign: Beautifully Clean 2.0
  • Creative Director: Rebecca Johnson-Pond
  • Art Director: Isaac Weeber
  • Food Stylist: Haruko Hayakawa

  • Food Stylist Assistant: Sami Aviles

  • Photographer: David Chow
  • Photo Assistant: Gabriela Worosz
  • Stop Motion Animator: Lawrence Becker
  • Animation Assistant: Greg Condon
  • Producer: Milisava Tertovich
  • Account Director: Keiko Kurokawa
  • Account Executive: Ryan Webb

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Copyright Haruko Hayakawa 2016